Event management is the application of the management practice of project management to the creation and development of festivals and events. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. For this year 2010, I have to take Event Management Subject (A319SLL). This course is mandatory status. For this subject I need to develop an understanding of the key elements of an event management strategy. This module introduce to the concept of event planning as a project management function. The intended learning outcomes are that on completion of this module and I should be able to :
i)Reflect on my employable competencies and career management skills and plan my future development
ii)Develop an understanding of international event management strategy and the reasons for success and failure
iii)Undertaken research to form a realistic and achievable event plan
iv)Develop an event management project plan as part of the marketing and public relations function
vi)Identify the function of sponsorship and celebrity endorsement in event planning
The subject pass requirements module mark must be at least 40% and Employment Learning Programme (blog) must be 'P'. Composition of module marks (including weighting of components) which is 100% of coursework. To make composition of module marks be 100%, I have choose and select the combination of assignments that total 100 points. The assignments that I have done and will do are :
a)Class Presentation : Question no.7 (30 pts)
For this assignment, need to do in group. In my group have four persons. We have done our presentation on Monday, February 22, 2010.
My group members are:
AINA BINTI ABDUL HAMID CVB 081213242
NORLIN BINTI AHMAD CVB 081213243
SAKINAH BINTI UZIR CVB 081213247
SITI NOORHIDAYAH BINTI MA’MOR CVB 081213201
For this presentation we have decided to present about FEDERAL TERRITORIES DAY.
This event has been held at Kuala Lumpur, Putrajaya & Labuan.
This event have organized by Datuk Raja Nong Chik Raja Zainal Abidin
b)Special Event Critique(s)-2 max(Question no.5)-10pts
i) Observation of my friend wedding event
This event has been held at Kota Bharu, Kelantan on 10th March 2010.
ii) Observation of Arissa Batrisyia's Aqiqah
This event has been held at my uncle house at Pendek Kelantan on 14th FEB 2010.
c) Article Review(s) - 2 max (Question no.6) (10 pts each)
i) Article about Juara Lagu 2009
I got this article from The Star Paper, 11th Jan 2010
ii) Article about Movie Toy Story 3
I got this article from Mail Online, 20th June 2010.
d) Special Event Master Plan (Question no.4) (30 pts)
For this assignment I have decided to propose a proposal about Manage and Organize Career and Education Fair event to be held in Main Hall Sekolah Menengah Darul Ehsan, Selangor on behalf of Kolej Poly-Tech College. The event will be held on 20th December 2010. The proposal covers the project and timeline, scope of work and responsibilities and professional fees.
e) Plan & Conduct a Special Event (Question no.1) (variable credit)
We have decided to plan an Annual Dinner Event for the final year students. The persons that are involve are students include International Business, Accounting and Computer Science course and lectures final year project. The event date was planned semester 6. I also involved in management for this event. For this event, I get position as committee secretariat and receptionist.
e) Plan & Conduct a Special Event (Question no.1) (variable credit)
We have decided to plan an Annual Dinner Event for the final year students. The persons that are involve are students include International Business, Accounting and Computer Science course and lectures final year project. The event date was planned semester 6. I also involved in management for this event. For this event, I get position as committee secretariat and receptionist.